fig·ment   ˈfigmənt/
  1. a thing that someone believes to be real but that exists only in their imagination.

Figment was an online social role playing game based around a virtual music industry that was active from 2007 – 2014.  Players created a fake band, recorded and marketed fake albums, created fan clubs, and even toured.  The goal of the game was to gain fans, sales and listens in an effort to push your fake band up the Figment charts.  The game highlighted players who possessed strong writing, graphic design and social marketing skills.  Many of the bands or “figments” you will see in this archive continue to live on the interwebs with their own blogs, Twitter feeds and Facebook pages, so search ’em out!